The World of Investment Capital for Entrepreneurs with Marcia Dawood

As an entrepreneur not only do you have to understand your customer, your industry, and how you can competitively fit into the picture, but you also must understand investors and what they are looking for.
In this episode, investor and venture fund manager, Marcia Dawood, shares valuable insights about being on the other side of the table from the entrepreneurs. Learn about capital investing in entrepreneurs, what it’s like being an investor, what VCs and angels are looking for in a business, what are some of the current issues and challenges in the investor world, and how the landscape is opening up for women.

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What Market Should You Target? and What You Need To Know About Niche Markets

The two most common mistakes that businesses make is that they pick a market that is too big and they don’t have the means to market or compete in that territory, or they pick a market that is too small to be profitable. Selecting your market will be a key component to your strategy, and what we will go over here.

How Much is Enough to Start a Business?

How much funding does one need to start a business is a common question that startup entrepreneurs struggle with. LAUNCH! provides you with a way to find out what that magic number is so that you don’t under-estimate and run out of cash. The method is taught in business schools and used by seasoned entrepreneurs.

Targeting Millennials Through E-commerce

LAUNCH! gets in with the Millennial crowd and surfaces our findings on what are the best ways to target Millennials through e-commerce. Find out where Millennials are, what gets them to tick, and get creative ideas on what you can do to make them brand loyal customers.

The Makings of an Entrepreneur

Many people are in love with the idea of entrepreneurship, but the reality can be quite different. Our interview with entrepreneur Kyle Herron brings to light what’s critical to have in an entrepreneurial journey that will help make or break you.

Targeting Millennials Thru Nutrition & Fitness

Nutrition and fitness is a growing topic among the Millennials. Products that contribute to their diets and exercise habits serve as a medium to communicate who they are to the world. So what do Millennials look for and how can businesses meet those expectations?

Are You Effectively Using Social Media to Promote Your Company?

Companies are alarmed to find out that their online advertising strategies and $219 billion annual media marketing spend (U.S.) are mostly ineffective at converting consumers. So let’s get into how you can best put your marketing budget to good use and create an effective advertising campaign on social media.