Afifa Siddiqui is a rare breed of entrepreneur being a minority woman and self-funded. In this episode, we explore her success and failures as a serial entrepreneur, starting from her side gigs to what we see as her empire. We explore the challenges she went through starting and managing each of her businesses as well as her transitions between each one. Afifa truly understands what it is to build an empire as each business fits with the next, helping to grow each other. Her businesses Cronos, CareerLeaf, and Canadian Payroll Services all lie in the talent management industry. Tackling the industry from 3 different perspectives makes Afifa quite the expert in talent management, therefore we also take the opportunity to pick her brain on everything talent management.