What Market Should You Target? and What You Need To Know About Niche Markets

The two most common mistakes that businesses make is that they pick a market that is too big and they don’t have the means to market or compete in that territory, or they pick a market that is too small to be profitable. Selecting your market will be a key component to your strategy, and what we will go over here.

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The Makings of an Entrepreneur

Many people are in love with the idea of entrepreneurship, but the reality can be quite different. Our interview with entrepreneur Kyle Herron brings to light what’s critical to have in an entrepreneurial journey that will help make or break you.

Jenny Leung & Bellanove: Female Entrepreneur Defies Odds

Jenny Leung, the founder of Bellanove, shares with us her journey from starting in the corporate world to attending a few pivotal entrepreneur programs that changed her life. She is now the successful owner of her own business with a social responsibility objective as so many millennials are doing today. In this episode, we open up about battling gender issues when trying to break out as a woman entrepreneur, why we should dismiss our preconceived notions when we travel to new places, how growing up in an immigrant family can be influential, and the risks it takes to launch.

10 Strategies to Solve Generational Differences in the Workplace

Baby Boomers, GenXers, and Millennials, the current workforce generations, each have values and cultures unique to themselves that plays a dynamic in the workplace. However, there are several strategies for finding synergies in those differences in order to work more cohesively and reduce turnover.

Beyond The Interview: Leading in the Hard to Lead Areas of Life

Two LA journalists explore social issues, even those that we get uncomfortable talking about. It is up to leaders to break down these social barriers and address these topics, rather than ignore them. So let’s get comfortable with getting uncomfortable as we listen to our guests and gain insights into how to be a leader in the hard to lead areas of life.

How to Market Yourself

So, you want to put yourself out there. The best way to market yourself is to be good at what you do and find the right distribution channel to showcase it. The most important thing I can say is bragging about yourself will do more harm than good for your career. So, don’t aim to brag and impress. Aim to educate and be memorable. It’s better to be the best version of yourself, then the second version of somebody else.

How to Choose the Right Career Path?

There are a several of key factors that you should consider when picking a career path. Which suites your talents and personality better? Operations or sales? How about a large corporation versus a small startup? Learn which one makes you tick. And lastly, have you contemplated whether you would do better working for a public or private company, and why does it matter?