Fake news. It has been a trending topic since the presidential campaign of Donald Trump. Donald, among others have been trying to blow news organizations wide open and un-face them with claims that their stories don’t hold true, either through bad sourcing or deliberate attempts to create hype by twisting truth for the sake…
Here are 7 fresh ideas in the footprints of the trends to turn your approach into a winning marketing strategy. The mixing and matching is on you.
The annual Digiday Content Marketing Awards honor the best creative marketing and advertising being done today by brands, agencies, publishers and platforms. Take a look at how these three campaigns built their strategy to earn themselves a nomination for Best Use of Facebook.
Content is essentially a tool you can use to create brand awareness. Content is powerful enough that it can ease the consumer’s transition from brand awareness to brand preference. Here are some things to consider if adding or increasing content in your marketing strategy.
LINKEDIN CHEAT SHEET for Social Marketers. This is a great place to publish your company’s or employee’s thought leadership. Once you obtain a wide enough readership, LinkedIn will share your content across their network. So if you cultivate a thought leadership culture, your posting leverage increases.
Sponsorships offer a more personal connection to your audience. We listed 10 creative strategies event sponsorships can offer that are worth considering.
1) Mobile Rules.
2) Simple Still Graphics and Word Art. 3) Native Gaming Integration…