What Market Should You Target? and What You Need To Know About Niche Markets

The two most common mistakes that businesses make is that they pick a market that is too big and they don’t have the means to market or compete in that territory, or they pick a market that is too small to be profitable. Selecting your market will be a key component to your strategy, and what we will go over here.

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Targeting Millennials Through E-commerce

LAUNCH! gets in with the Millennial crowd and surfaces our findings on what are the best ways to target Millennials through e-commerce. Find out where Millennials are, what gets them to tick, and get creative ideas on what you can do to make them brand loyal customers.

Targeting Millennials Thru Nutrition & Fitness

Nutrition and fitness is a growing topic among the Millennials. Products that contribute to their diets and exercise habits serve as a medium to communicate who they are to the world. So what do Millennials look for and how can businesses meet those expectations?

Are You Effectively Using Social Media to Promote Your Company?

Companies are alarmed to find out that their online advertising strategies and $219 billion annual media marketing spend (U.S.) are mostly ineffective at converting consumers. So let’s get into how you can best put your marketing budget to good use and create an effective advertising campaign on social media.

Creating a First Class Newsroom

The rise of real-time marketing calls for a change in the way that marketers and clients collaborate. With the turn-around time being days, if even that generous, in contrast to traditional month-out development periods, marketers have been developing newsroom style models to remain competitive. We’ve come up with a list of best practices to build a first class newsroom.

5 Essential Content Marketing Strategies to Use for Your Campaigns

Content marketing is a 44 billion dollar industry and is the top priority of 39% of client-side marketers and growing. Digital platforms are also the fastest growing consumer channel of content. If you are looking to create online content as a marketing strategy, there are essentially 5 basic things you need to know.