In this episode, award winning marketer/business owner/coach, Megan Brame comes onto the pod to share with us her insights on how to get started and succeed in marketing for your startup. It all starts with a self-brand and having a presence. We discuss role models like Stephenie Meyers, creator of the Twilight series, who did it well and started with a customer community before making her product.
In this episode we explore how Hernan Sias has been able to build his brand and expand his network through his journey in podcasting. If you are starting a business and trying to acquire customers, looking for a job, or just trying to to build your self-brand, Hernan shows us the power of podcasting and what it can do for you. As business owners we also discuss what it takes to get to financial freedom and productivity.
Because the AI market is projected to grow to almost $400 billion by 2025, we wanted to explore AI with someone who has had a hand on driving it forward. LAUNCH! talks with Jerry Abiog, cofounder and CMO of Standard Insights to learn how he grew his AI company. In this episode, we hope to give our listeners a better of sense of AI as the future and how to go about integrating it into one’s business.
The two most common mistakes that businesses make is that they pick a market that is too big and they don’t have the means to market or compete in that territory, or they pick a market that is too small to be profitable. Selecting your market will be a key component to your strategy, and what we will go over here.
Companies are alarmed to find out that their online advertising strategies and $219 billion annual media marketing spend (U.S.) are mostly ineffective at converting consumers. So let’s get into how you can best put your marketing budget to good use and create an effective advertising campaign on social media.
The rise of real-time marketing calls for a change in the way that marketers and clients collaborate. With the turn-around time being days, if even that generous, in contrast to traditional month-out development periods, marketers have been developing newsroom style models to remain competitive. We’ve come up with a list of best practices to build a first class newsroom.