Marketing

Startup Marketing

In this episode, award winning marketer/business owner/coach, Megan Brame comes onto the pod to share with us her insights on how to get started and succeed in marketing for your startup. It all starts with a self-brand and having a presence. We discuss role models like Stephenie Meyers, creator of the Twilight series, who did it well and started with a customer community before making her product.

THE SECRET TO BUILDING YOUR BRAND AND NETWORKING

In this episode we explore how Hernan Sias has been able to build his brand and expand his network through his journey in podcasting. If you are starting a business and trying to acquire customers, looking for a job, or just trying to to build your self-brand, Hernan shows us the power of podcasting and what it can do for you. As business owners we also discuss what it takes to get to financial freedom and productivity.

Exploring AI in Marketing with Jerry Abiog Podcast

Because the AI market is projected to grow to almost $400 billion by 2025, we wanted to explore AI with someone who has had a hand on driving it forward. LAUNCH! talks with Jerry Abiog, cofounder and CMO of Standard Insights to learn how he grew his AI company. In this episode, we hope to give our listeners a better of sense of AI as the future and how to go about integrating it into one’s business.

What Market Should You Target? and What You Need To Know About Niche Markets

The two most common mistakes that businesses make is that they pick a market that is too big and they don’t have the means to market or compete in that territory, or they pick a market that is too small to be profitable. Selecting your market will be a key component to your strategy, and what we will go over here.

Targeting Millennials Through E-commerce

LAUNCH! gets in with the Millennial crowd and surfaces our findings on what are the best ways to target Millennials through e-commerce. Find out where Millennials are, what gets them to tick, and get creative ideas on what you can do to make them brand loyal customers.

Targeting Millennials Thru Nutrition & Fitness

Nutrition and fitness is a growing topic among the Millennials. Products that contribute to their diets and exercise habits serve as a medium to communicate who they are to the world. So what do Millennials look for and how can businesses meet those expectations?

Are You Effectively Using Social Media to Promote Your Company?

Companies are alarmed to find out that their online advertising strategies and $219 billion annual media marketing spend (U.S.) are mostly ineffective at converting consumers. So let’s get into how you can best put your marketing budget to good use and create an effective advertising campaign on social media.

Creating a First Class Newsroom

The rise of real-time marketing calls for a change in the way that marketers and clients collaborate. With the turn-around time being days, if even that generous, in contrast to traditional month-out development periods, marketers have been developing newsroom style models to remain competitive. We’ve come up with a list of best practices to build a first class newsroom.

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