Companies are alarmed to find out that their online advertising strategies and $219 billion annual media marketing spend (U.S.) are mostly ineffective at converting consumers. So let’s get into how you can best put your marketing budget to good use and create an effective advertising campaign on social media.
What does your firm have that is unique, sustainable and hard to copy? There are 2 types of competitive advantage and the most successful strategies have either chosen one or the other, not both! But why?
There are many perceptions of what strategy is and only one of those definitions is correct. Learn what a true strategy is, why you need it, and it’s key components so you can formulate a winning strategy.
Fake news. It has been a trending topic since the presidential campaign of Donald Trump. Donald, among others have been trying to blow news organizations wide open and un-face them with claims that their stories don’t hold true, either through bad sourcing or deliberate attempts to create hype by twisting truth for the sake…
Here are 7 fresh ideas in the footprints of the trends to turn your approach into a winning marketing strategy. The mixing and matching is on you.
The annual Digiday Content Marketing Awards honor the best creative marketing and advertising being done today by brands, agencies, publishers and platforms. Take a look at how these three campaigns built their strategy to earn themselves a nomination for Best Use of Facebook.
Content is essentially a tool you can use to create brand awareness. Content is powerful enough that it can ease the consumer’s transition from brand awareness to brand preference. Here are some things to consider if adding or increasing content in your marketing strategy.
LINKEDIN CHEAT SHEET for Social Marketers. This is a great place to publish your company’s or employee’s thought leadership. Once you obtain a wide enough readership, LinkedIn will share your content across their network. So if you cultivate a thought leadership culture, your posting leverage increases.