HOW MATURE IS YOUR HIRING STRATEGY FOR DIVERSITY?

Many diversity targets are arbitrary and immature in their thinking because hiring managers don’t know what it means to hire for diversity beyond just knowing it’s a buzz word. LAUNCH! introduces the 3 lenses through which to look for talent as well as their novel, self developed Social Responsibility Maturity Hiring Model.

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Are You Effectively Using Social Media to Promote Your Company?

Companies are alarmed to find out that their online advertising strategies and $219 billion annual media marketing spend (U.S.) are mostly ineffective at converting consumers. So let’s get into how you can best put your marketing budget to good use and create an effective advertising campaign on social media.

What Makes Great PR Strategy? Make Fun of Fake News!

  Fake news. It has been a trending topic since the presidential campaign of Donald Trump. Donald, among others have been trying to blow news organizations wide open and un-face them with claims that their stories don’t hold true, either through bad sourcing or deliberate attempts to create hype by twisting truth for the sake…

Digiday Award Best Use of Facebook Nominated Campaigns To Pocket For Inspiration for Your Next Campaign

The annual Digiday Content Marketing Awards honor the best creative marketing and advertising being done today by brands, agencies, publishers and platforms. Take a look at how these three campaigns built their strategy to earn themselves a nomination for Best Use of Facebook.

10 Helpful Considerations for Your Content Marketing Strategy

Content is essentially a tool you can use to create brand awareness. Content is powerful enough that it can ease the consumer’s transition from brand awareness to brand preference. Here are some things to consider if adding or increasing content in your marketing strategy.