LINKEDIN CHEAT SHEET for Social Marketers

LINKEDIN CHEAT SHEET for Social Marketers. This is a great place to publish your company’s or employee’s thought leadership. Once you obtain a wide enough readership, LinkedIn will share your content across their network. So if you cultivate a thought leadership culture, your posting leverage increases.

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5 Essential Content Marketing Strategies to Use for Your Campaigns

Content marketing is a 44 billion dollar industry and is the top priority of 39% of client-side marketers and growing. Digital platforms are also the fastest growing consumer channel of content. If you are looking to create online content as a marketing strategy, there are essentially 5 basic things you need to know.

The Future Outlook of Advertising in Current Programming

With viewers having more choices and control over what they watch it has become a challenge for the modern-day advertiser to hit their market effectively. But when there are more people online today who have more Netflix and Direct-TV subscriptions than newspaper subscriptions, I strongly sense that product-placement in media will outshine traditional print.