The Makings of an Entrepreneur

Many people are in love with the idea of entrepreneurship, but the reality can be quite different. Our interview with entrepreneur Kyle Herron brings to light what’s critical to have in an entrepreneurial journey that will help make or break you.

Are You Effectively Using Social Media to Promote Your Company?

Companies are alarmed to find out that their online advertising strategies and $219 billion annual media marketing spend (U.S.) are mostly ineffective at converting consumers. So let’s get into how you can best put your marketing budget to good use and create an effective advertising campaign on social media.