The Makings of an Entrepreneur

Many people are in love with the idea of entrepreneurship, but the reality can be quite different. Our interview with entrepreneur Kyle Herron brings to light what’s critical to have in an entrepreneurial journey that will help make or break you.

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Targeting Millennials Thru Nutrition & Fitness

Nutrition and fitness is a growing topic among the Millennials. Products that contribute to their diets and exercise habits serve as a medium to communicate who they are to the world. So what do Millennials look for and how can businesses meet those expectations?

Are You Effectively Using Social Media to Promote Your Company?

Companies are alarmed to find out that their online advertising strategies and $219 billion annual media marketing spend (U.S.) are mostly ineffective at converting consumers. So let’s get into how you can best put your marketing budget to good use and create an effective advertising campaign on social media.

How to Align Departmental Initiatives at a Content Publisher

When departments start to become siloed from each other, competing agendas can put goals at risk as well as expend resources ineffectively, costing the company more in the long run in terms of money and morale. Here are 5 recommendations on how to stay unified and all moving in the same direction.

What Makes Great PR Strategy? Make Fun of Fake News!

  Fake news. It has been a trending topic since the presidential campaign of Donald Trump. Donald, among others have been trying to blow news organizations wide open and un-face them with claims that their stories don’t hold true, either through bad sourcing or deliberate attempts to create hype by twisting truth for the sake…

Made Globally

The “Made In China” labels are becoming irrelevant. There are so many elements that go into a product before it hits market. In fact “Made In” labels only tell part of the story. Companies are now combining materials from all over the world to create new products, as well as outsourcing, off-shoring and now, world-sourcing.