The ideas of how consumers get through commercials is evolving. The market trend is driving towards consumer choice on when and how they watch creative and commercial content.
The “Made In China” labels are becoming irrelevant. There are so many elements that go into a product before it hits market. In fact “Made In” labels only tell part of the story. Companies are now combining materials from all over the world to create new products, as well as outsourcing, off-shoring and now, world-sourcing.